JFD in St. Petersburg

June 28, 2015

Joanne Fleming Design in St. Petersburg

At the start of November 2014 JFD was invited over to this beautiful city, the ‘Venice of the North’, as guests of Wedding Magazine (Russia) and the Four Seasons Lion Palace Hotel, to show a selection of bridal and evening looks from the 2014 collection, together with some of the latest 2015 pieces.
What an amazing time we had, all thanks to the St. Petersburg team of supremely talented creatives led by the marvellous Wedding and Event planner, Marina of Wed-Manager.



It was so rewarding to have the opportunity to meet and work with so many lovely people who greeted us with such warmth and hospitality it felt like a holiday as much as work!
So here are some people I’d like to thank, in no particular order, who made the show and our trip so memorable….
Olga Delice; she created all the stunning hair accessories for the show, using many of the fabrics I used to create the gowns
Backstage; the fantastic hair and make-up academy, whose team designed the whole look for the beautiful models, led by Irina and Alexander
Select Deluxe; The agency representing all these gorgeous girls in Russia and internationally
Wedding Magazine; Sponsors of the show
Filippo Labate Photogaphy ;Co-oganizer of the show


Studio Alexander Belyaev; Alex and colleagues provided all the official photography and videography services around the show, including a fashion shoot on the day after the show (see video at end of post!)
Four Seasons Lion Palace Hotel; what a wonderful welcoming place! The staff were all so helpful in making the show a huge success, and I particularly wanted to thanks Maria Dmitrichenko for helping with everything prior to our arrival. Also Vincenzo Dascanio whose glorious floral arrangements adorned the venue.


Thanks also to my colleague on the trip, long time collaborator, photographer Jacqui McSweeney, who has photographed many of my collections, and whose atmospheric backstage images you can see here.
We’d both like to thank the lovely Ekatarina ¬†who acted as our translator for our stay, and was always on hand with her beautiful smile to make sure we were where we needed to be!
















Joanne Fleming in St.Petersburg (in Russian) from Alexander Belyaev Studio on Vimeo.

A beautiful film of the Joanne Fleming Design show in St. Petersburg, organised to perfection by Marina of WedManager

Above in Russian, and below with English translation….

Obviously every bride has the dress intended for her. Perhaps, even vice versa. Every dress awaits for its bride. And all the dresses designed by Joanna Fleming will meet their brides for sure.




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